2024 State of Direct Mail Marketing: Healthcare Edition
Download the one-pagerBack to one-pagers
Your organization is focused on your patients’ health, and we’re focused on the health of your direct mail. And direct mail in healthcare is very healthy and active. 91% of marketers agree it has the best response rates and 78% agree that direct mail delivers the best ROI of all marketing channels.
Download this one-pager from our 2024 State of Direct Mail to understand how to use this in-home marketing channel to reach patients.


Ready to see Lob in action?
Our best-in-class automation, audience and analytics platform coupled with our expansive print delivery network enables you to execute direct mail campaigns at any frequency and scale, from one to millions.
Direct mail resources to power your success

Getting Started with Address Verification for Financial Services
As part of our discussion series, we chat with organizations on how they use technology to streamline workflows and eliminate resource heavy activities.

The Direct Mail Tactics Playbook
With this playbook, we’ll walk you through how best to audit your current systems and provide direct mail strategies, tactics and best practices for success.

Direct Mail’s Great Digital Transformation: A Fireside Chat with Verizon
As part of our discussion series, we chat with organizations on how they use technology to streamline workflows and eliminate resource heavy activities.