2024 State of Direct Mail Marketing: Financial Services and Banking Edition
Download the one-pagerBack to one-pagers
83% of marketers in the financial services industry agree that direct mail delivers the best conversion rate of any channel and 78% agree it delivers the best ROI.
Download this one-pager from our 2024 State of Direct Mail to learn more about direct mail’s performance in financial services organizations, the types of campaigns sent, the data marketers use, and what direct mail marketing formats are most popular.


Ready to see Lob in action?
Our best-in-class automation, audience and analytics platform coupled with our expansive print delivery network enables you to execute direct mail campaigns at any frequency and scale, from one to millions.
Direct mail resources to power your success

How Smart Businesses Avoid the High Cost of Bad Address Data
Bad address data impacts every industry. Lob has determined what an average company will typically see for the amount of undeliverable address data.

Expanding Audiences Through Print & Mail
Learn how developers can show others how sending personalized direct mail can be as simple as dispatching an email campaign with this high-level resource.

Modernizing the Direct Mail Process
Learn the benefits of automating intelligent direct mail and get a deeper understanding of how automation can transform your direct mail operations.