2024 State of Direct Mail Marketing: Financial Services and Banking Edition
Download the one-pagerBack to one-pagers
83% of marketers in the financial services industry agree that direct mail delivers the best conversion rate of any channel and 78% agree it delivers the best ROI.
Download this one-pager from our 2024 State of Direct Mail to learn more about direct mail’s performance in financial services organizations, the types of campaigns sent, the data marketers use, and what direct mail marketing formats are most popular.


Ready to see Lob in action?
Our best-in-class automation, audience and analytics platform coupled with our expansive print delivery network enables you to execute direct mail campaigns at any frequency and scale, from one to millions.
Direct mail resources to power your success

The Modern Marketer’s Guide to Reactivating Customers with Direct Mail
This guide will share real-life winback strategies from marketers using intelligent direct mail to re-engage, reactivate customers, and increase revenue.

2023 State of Direct Mail: Consumer Insights
Download the benchmark report to get actionable consumer insights to shape and enhance your direct mail strategy.

Getting Started with Address Verification for Financial Services
As part of our discussion series, we chat with organizations on how they use technology to streamline workflows and eliminate resource heavy activities.