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2024 State of Direct Mail Marketing: eCommerce Edition

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Business is done online in the eCommerce industry, but marketing still happens offline and drives big results. 85% of eCommerce marketers agree that direct mail has the best ROI of any channel. 

Download this one-pager from our 2024 State of Direct Mail to understand what data is used in direct mail marketing, formats used, and types of campaigns sent for this industry.

Ready to see Lob in action? 

Our best-in-class automation, audience and analytics platform coupled with our expansive print delivery network enables you to execute direct mail campaigns at any frequency and scale, from one to millions.

Direct mail resources to power your success

The Retention Marketing Stack
eBook

The Retention Marketing Stack

Learn how today’s retention marketers are tackling an evolving technological landscape and implementing tooling that boosts efficiency and ROI.

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Expanding Audiences Through Print & Mail
eBook

Expanding Audiences Through Print & Mail

Learn how developers can show others how sending personalized direct mail can be as simple as dispatching an email campaign with this high-level resource.

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The Modern Marketer’s Guide to Crush ROI & Budget Goals with Direct Mail
eBook

The Modern Marketer’s Guide to Crush ROI & Budget Goals with Direct Mail

Learn which marketing channels and tactics maximize your ROI and ensure the marketing budget you spend is strategic and laser-focused on generating revenue.

Read eBook