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2024 State of Direct Mail Marketing: eCommerce Edition

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Business is done online in the eCommerce industry, but marketing still happens offline and drives big results. 85% of eCommerce marketers agree that direct mail has the best ROI of any channel. 

Download this one-pager from our 2024 State of Direct Mail to understand what data is used in direct mail marketing, formats used, and types of campaigns sent for this industry.

Ready to see Lob in action? 

Our best-in-class automation, audience and analytics platform coupled with our expansive print delivery network enables you to execute direct mail campaigns at any frequency and scale, from one to millions.

Direct mail resources to power your success

How Smart Businesses Avoid the High Cost of Bad Address Data
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How Smart Businesses Avoid the High Cost of Bad Address Data

Bad address data impacts every industry. Lob has determined what an average company will typically see for the amount of undeliverable address data.

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The Modern Marketer’s Guide to Customer Retention Using Direct Mail
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The Modern Marketer’s Guide to Customer Retention Using Direct Mail

This practical guide will give you real-life methods pro marketers use to keep customers engaged, loyal, and buying more. ‍

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The Modern Marketer’s Guide to Personalization
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The Modern Marketer’s Guide to Personalization

Get the best tips and tricks for personalized direct mail that will help you stand out from the competition and create memorable customer experiences.

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