Integration
Incorporate direct mail into your personalized customer journey
Connect with customers at the mailbox with personalized data and automation from Segment — then track omnichannel results in one place.
Send targeted mail that converts with Lob direct mail integrations
How to use our Segment direct mail integration
Segment brings together your customer data and marketing insights so you can make every interaction unique and personal. Our Segment integration makes it easy to add automated direct mail to your marketing mix.
Personalize each piece
Use our Segment integration to easily embed dynamic products, content, promotions, and more into your messages.
Meet the right moment
Trigger automated mail to send when conditions are met within Segment, and ensure that every piece is timely.
Streamline the process
Use Lob to print, send, and deliver every piece, reducing tedious, manual processes and errors.
Measure the results
Track the results in your Lob dashboard, or export your data for further analysis in Segment.
Automate and track personalized direct mail with integrated data and events from Segment.
Integration Type
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