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Meet the Hosts
Michael Tuffley, Director of Solutions Engineering, Lob
Julie Ginn, VP of Demand Generation, Lob
Modern omnichannel campaign management requires more time, money, and effort than ever before. Data-based decision-making is the only intelligent way to drive results, and your team needs to be pulling insights from every viable source. In this on-demand webinar, you will gain an in-depth understanding of modern direct mail marketing analytics and testing criteria that will provide you with the knowledge you need to confidently experiment, optimize, and create response-driven omnichannel campaigns.
In this on-demand webinar you will learn…
- The key performance indicators to measure direct mail effectiveness
- How to leverage data to optimize your direct mail campaigns
- The legal and technological challenges to analytics
Download the The Modern Marketer’s Guide to Direct Mail Analytics & Testing or get connected with a Lob expert today to learn what’s new in direct mail, as well as the benefits of a modern, automated direct mail workflow.
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