Back to Resource Center
Meet the Hosts
Julie Ginn, VP of Demand Generation, Lob
Kim Courvoisier, Director of Content, Lob
As macroeconomic conditions squeeze marketing budgets, the pressure for proven returns on marketing expenditures is steadily increasing. That’s one reason marketers are doubling down on the channels they know deliver results. ROI is paramount.
As marketers, we must ensure our budgets are strategic and laser-focused on generating revenue. How do we balance our immediate budgetary needs when our customer acquisition and retention goals are unchanged?
This webinar answers this question and more. Learn how to create a marketing strategy that crushes ROI and budget goals and withstands economic uncertainty.
Watch this webinar for tips on…
- How to add value to the customer journey to increase conversions
- Real-life examples of budget-conscious marketing campaigns that drive big results
- How to target, hyper-personalize, and trigger direct mail with timely messaging and offers
To learn more about using direct mail to acquire, retain, and reactivate customers, check out the other sessions in the Modern Marketer’s Best Practices Series here.
Fill out the form to get your copy of the Real-Life Direct Mail Strategies to Crush ROI and Budget Goals webinar!
Lob handles information you submit to Lob in accordance with its Privacy Policy. By downloading this content, you consent to Lob processing your information and storing it in accordance with the Privacy Policy and agree to receive communications from Lob and its third-party partners. You may withdraw your consent at any time by emailing privacy@lob.com.
Send lighting-fast campaigns that drive results with Lob
Send targeted, lightning-fast campaigns at scale-take our intuitive platform for a splin.
