2025 State of Direct Mail
Winning strategies from high-ROI teams

In 2025, marketers face bigger goals, tighter budgets, and rising pressure to make every dollar work harder. Direct mail has what it takes: 79% of execs rank direct mail as their best-performing channel. 

But how can you harness its power to drive record ROI for your business? Join our live virtual event to learn how marketing and operations leaders are delivering meaningful impact with deeper personalization, advanced integration, and AI-powered automation – and how your team can do it too.

Why Attend?

• Understand the direct mail landscape in 2025: Get an exclusive preview of what 400+ business leaders told us about their aspirations and expectations in the 2025 State of Direct Mail Report.
• Learn proven strategies from ROI leaders: Discover the personalization, automation, and tracking approaches teams are using to optimize campaigns despite market headwinds.
• Uncover next-gen operational efficiencies: Learn how operations teams are scaling and cutting costs with fully integrated automation.
• Drill down into tactics at the industry-level: Dig into the direct mail strategies leaders from financial services, insurance, real estate and more swear by.

Who you’ll hear from

Join experts from Lob and Comperemedia as they reveal what the pros think about direct mail trends, budgets, and bottom lines.

About the 2025 State of Direct Mail Report

For our annual report, Lob and Mintel Comperemedia surveyed 405 marketing and operations professionals from North American companies with 500+ employees. From evolving personalization strategies to AI-driven automation, this report will give you a clear roadmap for making direct mail more impactful and efficient than ever.