The Modern Marketer’s Guide to Omnichannel Marketing

Marketers like you no longer treat omnichannel marketing as an option. Your vision is to create cohesive, omnichannel experiences across every platform and each step of the customer journey, both online and offline. In this comprehensive guide to omnichannel marketing, you’ll learn to reach your acquisition, retention, and ROI goals by creating a consistent customer journey across all touchpoints, including direct mail.

Omnichannel approach delivers higher value customers

Omnichannel customers are more valuable. Marketing teams using at least three channels scored a 287% higher purchase rate than single-channel marketers. Omnichannel customers also purchased 2.5x more frequently, spent 13% more, and provided a 30% higher lifetime value.

The new marketing tech stack to support omnichannel campaigns

From major systems like CRMs to niche social media engagement tools, to marketing automation, companies have invested heavily in technology.

Customers react differently to different channels

Sending the same message across different channels can yield very different results. A consumer who might delete an email without reading it will sit down and read a self-mailer with the exact same message.

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