Running a Tactical Direct Mail Campaign
Learn how to create powerful direct mail campaigns that will deliver high response rates, more customers, and more revenue in our mini tactical guide.
Download the ebook
Direct mail delivers a tremendous return on investment. On average, U.S. advertisers spend $167 per customer on direct mail annually to sell $2095 worth of goods per buyer.
Direct mail offers over a five percent response to house lists and nearly a three percent response on rented lists. Compare that to the two percent response rate for all digital channels combined!
Direct mail needs to play a pivotal role in your marketing strategy to acquire and retain customers, as well as increase customer lifetime value.
In this actionable mini guide you’ll discover:
- Common use cases
- Goals, procedures, and tips for direct mail campaign success.
- Best practices for personalization, testing, and attribution
Get the mini guide now and ensure all your campaigns are optimized for maximum ROI.
Download a copy of the eBook!
Lob handles information you submit to Lob in accordance with its Privacy Policy. By downloading this content, you consent to Lob processing your information and storing it in accordance with the Privacy Policy and agree to receive communications from Lob and its third-party partners. You may withdraw your consent at any time by emailing privacy@lob.com.