2023 State of Direct Mail: Consumer Insights

Lob and Comperemedia partnered yet again to bring you the 2023 State of Direct Mail: Consumer Insights report. This report unveils consumer data and actionable insights from a survey of 2,000 consumers aged 18+ to understand their usage, preferences, and engagement with direct mail. These insights are crucial for helping businesses, like yours, drive increased response, conversions, and ROI for your direct mail campaigns.

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Here is a sneak peek at some of the key findings & actionable insights. Download the report to get all the key findings you’ll need to shape and enhance your direct mail strategy.

64% of consumers say direct mail has inspired them to take action.

‍It is no surprise that action-driven direct mail continues to be a key driver in sales and customer engagement. Consider optimizing your direct mail offers and calls to action for maximum response.

68% are more likely to engage with a message/communication from brands personalized to them.

Personalizing direct mail for conversion goes beyond using the recipient's first name. Use customer data to trigger relevant direct mail based on behaviors and interests including prior purchases, website browsing, lifecycle milestones and more.

Over half (54%) of consumers agree they are more likely to purchase from a brand that prioritizes sustainability. ‍

Show your commitment to sustainability by partnering with a direct mail vendor that prioritizes carbon-neutral mail and the use of post-consumer waste paper stock to minimize your environmental impact.

Get caught up with the expert insights and recommendations in the 2023 State of Direct Mail: Consumer Insights recorded webinar.

Get connected with a Lob expert today to learn what’s new in direct mail, as well as the benefits of a modern, automated direct mail workflow.