Lob Cookie Policy

Last updated: December 5, 2024

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This Cookie Policy explains how Lob.com, Inc. (“Lob”, “we” or “us”) uses cookies and similar technologies. It explains what these technologies are and why we use them, as well as your choices to control our use of them.

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This Cookie Policy should be read in conjunction with our Privacy Policy. If you have any questions or concerns about the Cookie Policy or its implementation, please contact us at privacy@lob.com or as otherwise described in our Privacy Policy.

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  1. What are cookies and similar technologies? 

Cookies. A cookie is a text file containing a string of characters that is sent to your device when you visit a website. When you visit the site again, the cookie allows that site to recognize your browser. Cookies may store user preferences and other information. Cookies set by the website owner (in this case, Lob) are called "first party cookies." Cookies set by parties other than the website owner are called "third party cookies." Third party cookies enable third party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.  

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Session storage. Session storage is a feature of your web browser that allows a website to temporarily store data on your device while you are actively using the website. This data is deleted as soon as you close your browser or navigate away from the website. Websites may use session storage to improve your experience and ensure that certain information is readily available during your browsing session. 

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Other tracking technologies. Websites use a variety of tracking technologies, including web beacons (also known as tracking pixels), third-party tracking scripts, advertising pixels, and analytics tools. These technologies provide data on how visitors use websites and allow websites to serve personalized advertisements.

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This Cookie Policy refers to all these technologies collectively as “cookies.”

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  1. Why do we use cookies?

We use cookies for several reasons. Some cookies are required for technical reasons for our website to operate, and we refer to these as "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our website and services more broadly. For example, our cookies may help to distinguish you from other users of our services for the purposes of helping you navigate between pages efficiently, remembering your preferences, enabling functionality, helping us understand activity and patterns, and facilitating online advertising. 

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Third parties set cookies on our website for advertising, analytics, and other purposes. This is described in more detail below.

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  1. How do we use cookies? 

We, our service providers, and our advertising partners automatically log information about an individual’s interactions with our website and services, such as:

  • Device data, including your computer or mobile device operating system type and version number, manufacturer and model, device identifier, browser type, screen resolution, Internet Protocol (IP) address, general location information such as city, state or geographic area; and
  • Online activity data, including the website you visited before browsing to our website, information about your use of and actions on the website, such as pages or screens you viewed, how long you spent on a page or screen, navigation paths between pages or screens, information about your activity on a page or screen, access times, and length of access. Our service providers and business partners may collect this type of information over time and across third-party websites and mobile applications.

We use both persistent cookies and session cookies. Persistent cookies stay on your device for a set period of time or until you delete them, while session cookies are deleted once you close your web browser. We use persistent cookies, for example, to remember any preferences you have or choices you make when you use our website. 

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  1. What types of cookies do we use?

In this section, we outline the specific types of cookies served through our website and the purposes they serve. 

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These cookies include:

  • Strictly necessary cookies: These cookies are strictly necessary to provide you with services available through our website. They provide page navigation functionality and access to secure areas. You can set your browser to block these cookies, but then some parts of the services will not work. 
  • Performance cookies: These cookies are used to enhance the performance and functionality of our website but are non-essential to their use. However, without these cookies, certain functionality may become unavailable.
  • Functional cookies: These cookies enhance the performance of our website (e.g., they allow us to remember your preferences and settings). Without these cookies, certain functionality may become unavailable.  
  • Targeting cookies: These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests. Additionally, they enable features like content sharing and social plug-ins from social networking platforms, which may also use the data collected to serve targeted advertisements.
  1. Do we serve targeted advertising?

Third parties may serve cookies on your computer or mobile device to serve advertising through our website. These companies may use information about your visits to this and other websites to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. This can be accomplished by them using cookies to collect information about your visits to this and other sites to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details or other personally identifying details unless you choose to provide these.

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  1. How can you control cookies?

You can limit online tracking by:

  • Blocking cookies in your browser. Most browsers let you remove or reject cookies, including cookies used for interest-based advertising. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. For more information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit www.allaboutcookies.org. Use the following links to learn more about how to control cookies and online tracking through your browser:
  • Blocking advertising ID use in your mobile settings. Your mobile device settings can provide functionality to limit use of the advertising ID associated with your mobile device for interest-based advertising purposes.
  • Using privacy plug-ins or browsers. You can block our website from setting cookies used for interest-based ads by using a browser with privacy features, like Brave, or installing browser plugins like Privacy Badger, Ghostery, or uBlock Origin, and configuring them to block third party cookies/trackers. 
  • Advertising industry opt-out tools. You can also use these opt-out options to limit use of your information for interest-based advertising by participating companies:
  • Platform opt-outs. Some of our advertising partners offer opt-out features that let you opt out of use of your information for interest-based advertising. For example, you can see Google’s opt-out features here. 

Note that because these opt-out mechanisms are specific to the device or browser on which they are exercised, you will need to opt out on each browser and device that you use.Do Not Track. Some Internet browsers can be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to “Do Not Track” or similar signals. To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com.

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  1. How often will we update this Cookie Policy?

We may update this Cookie Policy from time to time to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. We will notify you of any material changes to this Cookie Policy prior to the changes becoming effective by posting the changes on this page and providing a more prominent notice with on-site or email notifications. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies. The date at the top of this Cookie Policy indicates when it was last updated.

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  1. Where can you get further information?

If you have any questions about our use of cookies, please email us at privacy@lob.com.

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