Myriad Sends Trigger Based Direct Mail & Improves Collections by 20%

As a health tech company offering DNA screenings, Myriad Women’s Health faced the monthly challenge of creating thousands of HIPAA-compliant invoices, split between insurance companies and individuals.

Not only was the process unwieldy, but payment rates suffered due to patients confused about their financial responsibility. This meant time wasted and far too many bills unpaid.

“Lob’s well-documented API is seamless to use and the team has been incredibly responsive to adding functionality we need.”

Fortunately, with Lob’s help, Myriad completely automated their billing process. Lob sends HIPAA-compliant invoices and followups automatically, now printed with specific information to guide patients through their payment responsibility.

To make things as simple as possible for their customers, Lob’s technology allows Myriad to trigger a mailpiece that has a perforation with a pre-addressed slip that can be dropped into the included return envelope, so customers can pay their bills with zero hassle.

The result? 20% increase in patient payments, a drastic reduction in customer service inquiries, and no more wasted time.

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