Shutterfly, the California-based photography, print, and gifts company, knows the world of printing and makes sure that direct mail is a part of its marketing campaigns.
But, it doesn't rely solely on the power of print and mail to deliver marketing messages. In this example, the brand also used SMS marketing to ensure recipients get the right message on the right channel and at the right time.
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
Sam's Club uses a direct mail postcard for customer acquisition with a $45 eGift card offer, QR codes for ease of redemption, and eye-catching imagery.
BaubleBar uses a custom promo code to be able to track and attribute the results of its direct mail campaign. See it and other examples.
Dental Dental uses a direct mail postcard in its efforts to acquire new members for its program targeted for AARP members.