Lesson 1
Supercharge Omnichannel Campaigns with Intelligent Direct Mail
Learn how to create omnichannel experiences across every platform and each step of the customer journey with actionable strategies and tactics.
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Welcome,
...
With tech-savvy customers expecting the best experiences and interactions across multiple channels, companies must learn how to master omnichannel marketing. Studies show that those who do so experience 90% higher customer retention rates on average and 30% more revenue from multi-channel shoppers. This lesson will provide actionable strategies and tactics for creating cohesive, omnichannel experiences tailored to each step of the customer journey. You’ll learn how to create an impactful customer journey across online and offline channels to reach your acquisition, retention, and pipeline goals.
Lesson 1
:
Supercharge Omnichannel Campaigns with Intelligent Direct Mail
Supercharge Omnichannel Campaigns with Intelligent Direct Mail
SPEAKERS
• Julie Ginn, VP of Demand
Generation, Lob
• Ray Van Iterson, Manager of
Marketing and Strategy at USPS
TOPICS
Omnichannel Marketing Campaigns
DURATION
31 minutes
SUPPORTING MATERIAL
With tech-savvy customers expecting the best experiences and interactions across multiple channels, companies must learn how to master omnichannel marketing. Studies show that those who do so experience 90% higher customer retention rates on average and 30% more revenue from multi-channel shoppers. This lesson will provide actionable strategies and tactics for creating cohesive, omnichannel experiences tailored to each step of the customer journey. You’ll learn how to create an impactful customer journey across online and offline channels to reach your acquisition, retention, and pipeline goals.
Master the skills
Let the data talk
Compile your marketing data and analyze the results to understand what channels and campaigns are driving ROI.
Create an A/B testing plan
Test personalization variables, channels, content format, CTAs, etc to understand what drives your customers to take action.
Optimize your workflows
Use data and A/B testing to deliver relevant messages, across the most effective channels in your omnichannel campaigns.
Learn direct mail marketing from industry master class pros.
Direct mail customer acquisition
Direct mail marketing campaigns enable marketers to affordably and effectively, acquire customers at scale.
Direct mail retention
Retain more customers using direct mail campaigns that deliver value throughout the customer lifecycle.
Direct mail reactivation
Decrease customer churn by employing direct mail marketing campaigns at key touchpoints to keep customers engaged and coming back.
Direct mail personalization
Data-powered, personalized direct mail campaigns have higher response and conversion rates. Unlock the potential of your campaigns with personalization.
Direct mail analytics, testing, and optimization
Intelligent direct mail is measurable and trackable giving you real-time insights to analyze, test, an optimize every campaign you send to maximize results.
Direct mail ROI
In a highly competitive market, use your budget wisely to gain the most ROI from every dollar spent.
Omnichannel marketing campaigns
Connect your online and offline marketing tactics to deliver world-class customer experiences across every platform and touchpoint.
State of
Direct Mail
Direct mail marketing is evolving and changing at a rapid pace. Get indispensable insights about generating maximum impact from the channel that 74% of marketers say delivers the highest response, conversion and ROI of any channel they use.
Check out our template gallery to get started with our direct mail templates