Healthcare
Automated Healthcare Direct Mail: Explore solutions that support your compliance needs
Connect with patients and providers with direct mail that’s targeted, personalized, and rooted in data — and unlock the highest response rate of any channel.
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What good looks like
We’ve help healthcare companies send direct mail with massive impact. Here’s what we’ve seen work.
Appointment Notifications
Reduce no-shows
Send timely reminders to patients due for visits or notify them about upcoming appointments.
Patients Billing
Increase on-time payments
Localized Promotions
Engage with fridge-worthy special offers
According to our 2024 State of Direct Mail Consumer Insights survey, 78% of consumers are likely to open or read a direct mail piece with an offer or promotion.
Expand your reach — and check your vitals
Make one-on-one connections
Customize your direct mail for each patient, provider, or client, no matter how big your audience gets. Lob’s advanced targeting and personalization lets you tailor the timing, content, and even format of every piece you send.
See how personalization works
“With Lob we’re able to save our precious resources for building the pieces that we know will be innovative to our core product.”
– Todd Osborne, Product Manager
Don’t lose customers to typos
Address verification stops failed deliveries in their tracks.
Learn more about address verificationPut security and compliance first
Every printer in Lob’s network is required to adhere to industry-leading standards to help protect the safety and security of your mail. Our annual SOC2+HIPAA audits reinforce our commitment to security and compliance.
See how printing worksWhy do so many healtcare companies already trust Lob? Because of numbers like these
20%
Improvement in collections
30X
Increase in response rates
State of Direct Mail Consumer Insights
91%
of healthcare marketers say direct mail has the highest response rate
Healthcare FAQ
Direct mail is commonly used by healthcare companies to reach potential patients and promote their services. Healthcare direct mail can also be used to reach current patients and remind them of appointments, provide information about new services or procedures, and share educational materials on health topics. Additionally, Direct mail may also be effective for reaching older populations who may not trust the data security of digital platforms.
Health tech companies may choose to use direct mail to communicate with providers and offer them new technology solutions or provide educational resources on the latest advancements in healthcare. With advances in data analytics and personalization, direct mail can be highly targeted and personalized to each recipient's unique needs. This allows healthcare companies to connect with potential patients on a more personal level and stand out among other marketing efforts.
Healthcare direct mail can be secure when appropriately managed, especially when you choose vendors that align with HIPAA standards. By employing certified mail and address verification services, healthcare companies can ensure that sensitive patient information is delivered securely and only to the intended recipient, reducing the risk of unauthorized access.
Additionally, Lob follows strict regulatory guidelines and incorporates encryption, giving healthcare providers confidence that their mailing processes adhere to industry best practices.
Healthcare providers can leverage automated direct mail to send mailers that streamline the mailing process while ensuring patient confidentiality. Direct mail automation improves security by removing manual processes that can lead to data breaches and human error. It also allows for easy tracking and monitoring of mailings, ensuring that they are delivered to the correct recipients in a timely manner.
Because healthcare companies often need to send a large volume of mail, such as appointment reminders, test results, and billing statements, direct mail automation can save teams essential time and resources while maintaining security and compliance.
Through automation, healthcare providers can also personalize direct mail campaigns and tailor them to specific patient demographics, improving engagement and response rates. With automated direct mail, healthcare companies can segment their mailing list based on various criteria such as age, location, or health condition, allowing for more targeted and effective communication with patients.
