Tutorials

Postal Briefing

Direct Mail Q&A's

Product Releases

Question of the week

Incorporating Direct Mail into Customer.io Workflows

Aug 23, 2023

by

Eamon Barisone,

Question of the week

Segment & Lob: From Data to Direct Mail

Aug 9, 2023

by

Josh Nkoy

Question of the week

Automate Direct Mail With Iterable

Feb 22, 2023

by

Eamon Barisone,

Question of the week

Metric Deep Dive: Incremental Sales

Nov 29, 2022

by

Guest Author

Question of the week

Marketing Automation Checklist for eCommerce

Nov 1, 2022

by

Guest Author

Question of the week

How Not to Get Ghosted by Your Customers

Oct 27, 2022

by

Guest Author

Question of the week

Be Like Frankenstein: Bring Your Direct Mail Strategy Back to Life

Oct 18, 2022

by

Stephanie Donelson

Question of the week

7 Scary-Good Direct Mail Marketing Stats

Oct 13, 2022

by

Guest Author

Question of the week

Best Holiday Direct Mail Campaigns

Oct 10, 2022

by

Stephanie Donelson

Question of the week

How to Use Direct Mail to Increase Your ROI

Oct 6, 2022

by

Guest Author

Question of the week

4 Direct Mail Marketing Myths Debunked

Oct 4, 2022

by

Guest Author

Question of the week

A Guide to Modern Postcard Campaigns That Convert

Sep 27, 2022

by

Guest Author

Question of the week

Webinar Recap: Drive Retention & Reactivation Success Using Intelligent Direct Mail

Sep 23, 2022

by

Stephanie Donelson

Question of the week

Using Direct Mail in Financial Services

Sep 22, 2022

by

Guest Author

Question of the week

Micro-Marketing Tactics to Combat the Macroeconomic Conditions

Sep 20, 2022

by

Stephanie Donelson

Question of the week

To the Letter: Best Letter-Based Direct Mail Campaigns

Sep 13, 2022

by

Stephanie Donelson

Question of the week

How to Create a Direct Mail Campaign in Under an Hour

Sep 8, 2022

by

Guest Author

Question of the week

21 Festive Holiday Marketing Ideas That Drive Revenue

Sep 6, 2022

by

Stephanie Donelson

Question of the week

Webinar Recap: Advanced Acquisition Strategies for Intelligent Direct Mail

Sep 2, 2022

by

Guest Author

Question of the week

How Has Direct Mail Evolved Over the Years?

Sep 1, 2022

by

Stephanie Donelson

Question of the week

The Ultimate Guide to Converting Landing Pages

Aug 25, 2022

by

Guest Author

Question of the week

Setting Up Your First Direct Mail Campaign for Success

Aug 23, 2022

by

Guest Author

Question of the week

Lob + Blueshift: Delivering Engaging Customer Interactions Across All Touchpoints

Aug 19, 2022

by

Guest Author

Question of the week

Automate Direct Mail with Klaviyo

Aug 17, 2022

by

Eamon Barisone,

Question of the week

An Interview with Paul Bobnak on Modern Direct Mail Best Practices

Aug 11, 2022

by

Stephanie Donelson

Question of the week

List Building 101: Direct Mail Lists - Lob

Aug 9, 2022

by

Guest Author

Question of the week

Webinar Recap: State of Direct Mail Consumer Insights

Aug 3, 2022

by

Stephanie Donelson

Question of the week

Three Strategies to Grow Your Business in a Down Economy

Aug 2, 2022

by

Kim Courvoisier

Question of the week

Your Guide to the Ins and Outs of a Marketing Budget

Jul 28, 2022

by

Guest Author

Question of the week

Is the Customer Journey the Same Across Generations?

Jul 26, 2022

by

Stephanie Donelson

Question of the week

Direct Mail Education at DigiMarCon Los Angeles 2022

Jul 25, 2022

by

Stephanie Donelson

Question of the week

Savvy Marketers are Automating 5 Marketing Tasks

Jul 19, 2022

by

Guest Author

Question of the week

What is Certified Mail?

Jul 14, 2022

by

Guest Author

Question of the week

Automate Direct Mail with Hubspot

Jul 13, 2022

by

Eamon Barisone,

Question of the week

The Real ROI of No-Code and Low-Code Marketing Platforms

Jul 12, 2022

by

Guest Author

Question of the week

7 Direct Mail Stats Every Marketer Needs to Know

Jul 7, 2022

by

Guest Author

Question of the week

From Independent to Dependent: an Interconnected Campaign Approach

Jul 5, 2022

by

Guest Author

Question of the week

Win-Back Direct Mail Best Practices

Jun 30, 2022

by

Guest Author

Question of the week

Metric Deep Dive: CPA

Jun 28, 2022

by

Guest Author

Question of the week

Webinar Recap: Use Real-Time Analytics to Improve the ROI of Your Direct Mail Channel

Jun 23, 2022

by

Guest Author

Question of the week

How to Use Your Marketing Data to Influence Your Next Direct Mail Campaign

Jun 21, 2022

by

Stephanie Donelson

Question of the week

5 Direct Mail Tests You Can Run

Jun 14, 2022

by

Guest Author

Question of the week

ROI of Direct Mail Increasing, Even With USPS Postage Rate Increase

Jun 9, 2022

by

Stephanie Donelson

Question of the week

How to Automate Your Direct Mail Marketing Campaigns This Summer

Jun 7, 2022

by

Stephanie Donelson

Question of the week

Webinar Recap: Retain Customers and Boost Revenue With Personalized Direct Mail

Jun 2, 2022

by

Guest Author

Question of the week

How Paper Impacts Color When Printing Direct Mailpieces

May 31, 2022

by

Guest Author

Question of the week

Making Your Direct Mail Campaigns Work Smarter

May 24, 2022

by

Stephanie Donelson

Question of the week

Most Common Direct Mail Terms

May 16, 2022

by

Guest Author

Question of the week

How to Seamlessly Add Direct Mail to Your Marketing Mix

May 11, 2022

by

Guest Author

Question of the week

How Do You Choose Between Direct Mail and Email

May 5, 2022

by

Guest Author

Question of the week

What to Look for in a Direct Mail Template

May 3, 2022

by

Guest Author

Question of the week

Metric Deep Dive: Conversion Rate

Apr 27, 2022

by

Guest Author

Question of the week

Direct Mail vs. Email Marketing: The Battle of the Boxes

Apr 26, 2022

by

Stephanie Donelson

Question of the week

Say Hello to the New Lob Help Center

Apr 20, 2022

by

Aya Maeda

Question of the week

What You Need To Know About the Postal Service Reform Act of 2022

Apr 13, 2022

by

Dave Krawczuk

Question of the week

A Guide to Direct Mail Attribution

Apr 12, 2022

by

Guest Author

Question of the week

How to Use Trigger-Based Direct Mail for Financial Services

Apr 5, 2022

by

Guest Author

Question of the week

Modern Marketer's Direct Mail Series

Mar 29, 2022

by

Samantha Braverman

Question of the week

7 Benefits of Direct Mail for D2C Marketing

Mar 28, 2022

by

Kim Courvoisier

Question of the week

The Impact of Consumer Privacy for Marketers

Mar 24, 2022

by

Kim Courvoisier

Question of the week

Why Direct Mail Automation Needs To Be Part of Your Marketing Tech Stack

Mar 16, 2022

by

Guest Author

Question of the week

10 Things To Look For in a Direct Mail Service

Mar 15, 2022

by

Kim Courvoisier

Question of the week

Direct mail costs: ROI, automation, channels & more

Mar 10, 2022

by

Kim Courvoisier

Question of the week

How to Use Direct Mail Impressions to Optimize Campaigns

Mar 2, 2022

by

Kim Courvoisier

Question of the week

Get More ROI With Direct Mail Automation

Feb 22, 2022

by

Guest Author

Question of the week

The Challenges of Measuring Direct Mail Marketing Performance

Feb 15, 2022

by

Guest Author

Question of the week

Direct Mail: A Key Piece in 5 Omnichannel Marketing Examples

Feb 3, 2022

by

Guest Author

Question of the week

5 Personalized Direct Mail Examples to Inspire Your Marketing Campaigns

Feb 1, 2022

by

Guest Author

Question of the week

How Nonprofits Can Use Direct Mail From Lob

Jan 25, 2022

by

Calah Vargas

Question of the week

10 B2C Marketing Automation Tools To Try in 2022

Jan 17, 2022

by

Guest Author

Question of the week

How To Track Direct Mail Using Tracking Links

Jan 11, 2022

by

Guest Author

Question of the week

How To Use Marketing Automation Triggers To Send Direct Mail

Jan 10, 2022

by

Kim Courvoisier

Question of the week

The Ins and Outs of Omnichannel Communication in Marketing

Dec 27, 2021

by

Guest Author

Question of the week

7 Ways to Measure the Impact of Your Direct Mail

Dec 21, 2021

by

Guest Author

Question of the week

3 Key Takeaways From Hot Sauce and Success With Direct Mail Pros

Dec 15, 2021

by

Kim Courvoisier

Question of the week

4 Direct Mail Lessons You Can Learn From Email Marketing

Dec 14, 2021

by

Guest Author

Question of the week

How To Improve Your Marketing Workflow With Direct Mail Automation

Dec 6, 2021

by

Guest Author

Question of the week

How To Integrate Your Direct Mail and Digital To Increase Customer Lifetime Value

Dec 1, 2021

by

Kim Courvoisier

Question of the week

10 Effective Direct Mail Strategies for Growth Marketers

Nov 22, 2021

by

Kim Courvoisier

Question of the week

Best Practices for Direct Mail Creative

Nov 10, 2021

by

Kim Courvoisier

Question of the week

Creating Beautiful and Functional Print Mail From Digital Assets

Nov 3, 2021

by

Sid Maestre

Question of the week

22 Direct Mail Trends for 2022

Nov 1, 2021

by

Kim Courvoisier

Question of the week

Best Practices for Direct Mail Calls to Action

Oct 26, 2021

by

Kim Courvoisier

Question of the week

Preparing Your CRM for Print Mail

Oct 21, 2021

by

Sid Maestre

Question of the week

How the Paper Shortage Is Impacting Direct Mail

Oct 19, 2021

by

Elise Lin

Question of the week

Best Practices for Direct Mail Copywriting

Oct 13, 2021

by

Kim Courvoisier

Question of the week

Direct Mail Holiday Tips to Deliver More ROI

Sep 29, 2021

by

Kim Courvoisier

Question of the week

How to Use Direct Mail Tracking to Optimize Campaigns

Sep 21, 2021

by

Kim Courvoisier

Question of the week

3 Reasons to Use Direct Mail in Your Omnichannel Marketing Strategy

Sep 20, 2021

by

Kim Courvoisier

Question of the week

How to Use Direct Mail Testing to Optimize Your Campaigns

Sep 7, 2021

by

Kim Courvoisier

Question of the week

5 Direct Mail Statistics That Prove Direct Mail Is Worth the Investment

Sep 2, 2021

by

Shrav Mehta

Question of the week

How to Cut Direct Mail Costs After the USPS Price Increase

Aug 27, 2021

by

Mark Pinard

Question of the week

Revamp Your Lead Generation Campaigns with Direct Mail

Aug 2, 2021

by

Mark Pinard

Question of the week

Transactional Email vs. Direct Mail: How Do You Decide?

Jul 27, 2021

by

Mark Pinard

Question of the week

Direct Mail Customization Guide Part 1: How Much Variability Do I Need?

Jul 22, 2021

by

Mark Pinard

Question of the week

How to Send HIPAA-Compliant Direct Mail at Scale

Jul 20, 2021

by

Mark Pinard

Question of the week

What the USPS Logistical Changes Mean For You

Jul 14, 2021

by

Mark Pinard

Question of the week

How to Get the Most Out of Old School Marketing with New Tech

Jul 13, 2021

by

Mark Pinard

Question of the week

New Benchmark Playbook Shows Businesses How to Avoid the High Cost of Bad Address Data

Jul 12, 2021

by

Lucy Taliaferro

Question of the week

Partnering with an Intelligent Supply Chain

Jul 1, 2021

by

Mark Pinard