2023 State of Direct Mail Consumer Insights: Financial Services and Banking Edition
Download the one-pager
Back to one-pagers
Did you know that 79% of consumers said they read direct mail from financial services companies immediately and/or save it to read later?
Direct mail is a powerful marketing channel for financial services organizations that just makes sense - and cents in terms of ROI! See how consumers feel about direct mail in this one-pager from our 2023 State of Direct Mail Consumer Insights report.
Ready to see Lob in action?
Our best-in-class automation, audience and analytics platform coupled with our expansive print delivery network enables you to execute direct mail campaigns at any frequency and scale, from one to millions.
Direct mail resources to power your success
Optimizing Direct Mail for Maximum Results
In this eBook, you'll learn how to create highly effective direct mail campaigns that drive results.
Running a Tactical Direct Mail Campaign
Learn how to create powerful direct mail campaigns that will deliver high response rates, more customers, and more revenue in our mini tactical guide.
The Modern Marketer’s Guide to Crush ROI & Budget Goals with Direct Mail
Learn which marketing channels and tactics maximize your ROI and ensure the marketing budget you spend is strategic and laser-focused on generating revenue.