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Win back customers with intelligent direct mail

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Marley Spoon

With each campaign we’ve sent, we’ve seen a higher conversion rate and a lower cost per reactivation.

Malin Dettmann-Levin

Marley Spoon CRM Lead Reactivation

Ready, set, reactivate!

Your dormant customers need to hear from you! Lob enables you to use past purchase data and customer insights to send the most targeted direct mail, with personalized offers to encourage them to buy. At any scale and frequency.

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Lob graphic

Segment and test

A/B testing is powerful and with the Lob platform, you can bring the same rigor and experimentation to your direct mail reactivation campaigns. Test and measure ROI of direct mail campaigns with segmented audiences, different messages, images and offers with Lob.

Personalized offers

Our customers rely on intelligent direct mail to re engage inactive customers with offers based on purchase history. 

See how thredUP used personalized mail to engage email unsubscribers
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Lob graphic

Reactivate customers like a pro.

A/B testing is powerful and with the Lob platform, you can bring the same rigor and experimentation to your direct mail reactivation campaigns. Test and measure ROI of direct mail campaigns with segmented audiences, different messages, images and offers with Lob.

Get The Modern Marketers Guide to Customer Reactivation with Direct Mail

Integrate easily with your marketing tech stack

Lob’s open platform easily integrates with the most popular marketing automation and CRM platforms to seamlessly connect direct mail into omnichannel campaigns.

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We are here to help scale your business

Market to email unsubscribers

Send personalized offers to your email unsubscribe lists

A/B testing

Test and measure ROI of direct mail campaigns with different messages, images and target audiences

When emails go unopened

Add triggered direct mail when your emails don’t get opened. Remind customers of unused credit, provide special offers and loyalty discounts

Policy and Renewal notices

Notify customers of upcoming renewals, invoices and compliance notifications

Direct mail automation resources for insurance providers

View all resources
eBook

The Modern Marketer’s Guide to Intelligent Direct Mail: Financial Services & Banking Edition

Learn how intelligent direct mail by modernizing and optimizing your financial services direct mail practices to deliver stellar consumer experiences.

Read eBook
eBook

Modernizing Direct Mail Communications: A Fireside Chat With Oscar Health

Gain insight into how Oscar Health implements technology in a way that best serves their organization’s needs, not just immediately, but in the long term.

Read eBook
eBook

The Retention Marketing Stack

Learn how today’s retention marketers are tackling an evolving technological landscape and implementing tooling that boosts efficiency and ROI.

Read eBook