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2024 State of Direct Mail Marketing: Insurance Edition

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You’re in the business of insuring your customers and we’re in the business of ensuring direct mail results. In fact, 94% of marketers in the insurance industry agree that direct mail delivers the best ROI of any channel.

Download this one-pager from our 2024 State of Direct Mail to understand the data that’s used to trigger and personalize direct mail campaigns and what types of campaigns and formats are used.  

Ready to see Lob in action? 

Our best-in-class automation, audience and analytics platform coupled with our expansive print delivery network enables you to execute direct mail campaigns at any frequency and scale, from one to millions.

Direct mail resources to power your success

Expanding Audiences Through Print & Mail
eBook

Expanding Audiences Through Print & Mail

Learn how developers can show others how sending personalized direct mail can be as simple as dispatching an email campaign with this high-level resource.

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The Modern Marketer’s Guide to Direct Mail Analytics & Testing
eBook

The Modern Marketer’s Guide to Direct Mail Analytics & Testing

Download the guide to master modern direct mail analytics and testing to increase the ROI of your direct mail campaigns.

Read eBook
The Modern Marketer’s Guide to Personalization
eBook

The Modern Marketer’s Guide to Personalization

Get the best tips and tricks for personalized direct mail that will help you stand out from the competition and create memorable customer experiences.

Read eBook