Madison Reed, the hair care and hair color company, used a highly effective self-mailer to reach customers with a special 20% off offer.
This direct mail campaign features stunning visuals that show off the hair colors produced by Madison Reed, and the branding is instantly recognizable to current customers. The use of a QR code is working for this mailer as well as it leads to the popular shade finder tool, making it easy for customers to test out different shades and essentially give the color a test run before buying.
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
See how Lob used direct mail postcards to announce our carbon neutral direct mail and drive prospects to our website to learn more.
See how Shutterfly uses direct mail and SMS marketing together in this example of a best direct mail campaign.
See how Xfinity uses a direct mail letter that includes multiple ways to take advantage of the offer as part of its upsell campaign to existing customers.
