ILIA was created after its founder was shocked by the ingredients in her favorite lip balm. In 2022, Famille C Venture, a French investment firm founded by Prisca Courtin-Clarins acquired the clean makeup brand.
In this best direct mail campaign, Ilia uses a direct mail postcard with a 1:1 promo code to motivate existing customers to make a repeat purchase. These types of offers increase customer lifetime value and keep the brand top of mind with its customer base. Ilia also uses a QR code to make it easy for consumers to learn more.
Source: Who's Mailing What!
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
This Best Direct Mail Campaign example is a direct mail card which was sent by Chewy to a pet for its birthday.
See how ZipRecruiter used a snap pack in its direct mail marketing efforts to acquire new customers.
Want an example of a best direct mail campaign that's all about the holidays? Check out this self-mailer from Yankee Candle!