Hudson Grace is a San Francisco-based brand selling home decor, entertaining and gift products that was acquired by Crate & Barrel in 2019. The brand uses a unique direct mail postcard with a sensory element to introduce and promote its Sweet Basil kitchen candle. The direct mail piece also contains a barcode to shop the candle and a QR code to scan to explore the brands other candle offerings.
According to data from the 2024 State of Direct Mail Marketing, customer retention and acquisition campaigns account for 50% of campaign sends and letters and postcards are the most popular direct mail formats.
Bonus: Learn more about the power of scent in direct mail from our friends at Who's Mailing What.
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Looking for a great holiday direct mail campaign? Check out this example from ASPCA.
JJill's direct mail catalog is sustainable as illustrated on the back of the catalog showing it works with the Sustainable Forestry Initiative.
See how Mabel use direct mail letters to increase direct mail response rates by 30-50x.
