Case Study

How SeatGeek uses Lob

SeatGeek is the leading mobile-focused ticket marketplace that enables fans to buy and sell tickets for sports, concert, and theater events. Along with the rapid growth of their user base came rapid growth of their rebate program. New SeatGeek users have the option to redeem a rebate through either PayPal or a physical check. Before Lob, manually sending every single one of those checks was taxing the company.

400

man-hours saved per year

4

days from API request to mailbox on average

What they did

Previously, SeatGeek was manually taking care of mailing checks for their rebate program. That meant manual data packaging, printing, signing, enveloping, stamping, and mailing everything on-premise. When the rebate program was just getting started, this was a tolerable burden. However, as their user base grew, the manual sending of checks took up an unreasonable amount of time for everyone in the team. They knew that this wouldn't be scalable.

The rebate program was already programmatically connected to the PayPal API to automate paying out to PayPal accounts. The accounting team began to look for a similar product that they could use for checks—which is when they found Lob. "From the get go, Lob was very easy not only to use, but also to set up. That was a big concern for us, as with any new service," recalls Marco Soto Decker, who works in the Accounting team at SeatGeek. However, after doing some test runs and working with the Lob team, they got up and running in no time.

“We really could not be more satisfied with the service and obviously the by-product of it, which is more time for our team to focus on enhancing our operations.”

How it worked

Now that Lob is completely set up, a huge weight has been lifted from SeatGeek's accounting team. Once per week, the rebate checks are sent through Lob and automatically printed and mailed to customers. Plus, SeatGeek can even utilize Lob to send check payments that are outside of the rebate program, such as refunds.

Because of Lob, there's more time now for the accounting team to focus elsewhere instead of manually signing checks and licking envelopes. This has freed up almost 10 hours a week for the team members involved in the rebate process, and the service is now completely seamless. "We really could not be more satisfied with the service and obviously the by-product of it, which is more time for our team to focus on enhancing our operations," mentions Soto Decker.

As SeatGeek continues to scale, they are excited about continuing to leverage Lob and furthering the API integration they have already.


See Lob in action

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Postcards for Verifying User Addresses

Counsyl

Automated, Custom Invoicing

SeatGeek

Programmatic Checks for Rebate Payouts