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Content Marketing Manager

Marketing | San Francisco, CA


Lob is building a suite of APIs to automate enterprise workflows.  Our most popular API is our print and mail API that enables companies to send physical mail as effortlessly as sending emails. We are growing our customer base and product offerings quickly and are looking a talented individual to join our team and shape the future of Lob.

We are seeking an experienced content marketing manager to join the marketing team at Lob.  As the first content marketing hire, you will develop and drive a world-class internal and external marketing and communications strategy.  You will be developing strategic programs that establishes a consistent company messaging across a broad range of communication channels including website, social media, and industry events.  

This is an unprecedented opportunity to be the first one to build Lob’s brand and positioning as market leader in enterprise APIs and automated direct mail.

Responsibilities:

  • Manage and lead all content marketing initiatives to drive leads and brand awareness
  • Create and publish stories, press releases, contributed articles, and thought leadership blog posts
  • Collaborate with customers to create case studies and success stories
  • Develop content and manage growth of the company blog and newsletter
  • Create and own the development of Lob’s content calendar
  • Measure the effectiveness of our content efforts

Requirements:

  • 4+ years of experience in a client-facing marketing role at a B2B company
  • Passion and ability to work well in a fast-paced, rapidly changing environment and under tight deadlines
  • Experience creating multiple different forms of content (white paper, webinar, blogs, social media) and distribution strategies targeting all stages of marketing funnel
  • Relentless drive for rapidly iterating to continually improve results
  • Superior written and verbal communication skills, both with customers, and within an organization
  • Extremely organized and persistent: never miss a follow up

Why work at Lob?

Built with developers in mind, Lob provides tools that allow businesses to build scalable and powerful applications. The most popular API is a print and mail API that enables companies to send postcards, letters, checks, photos, and more as effortlessly as sending emails. Lob is based in San Francisco, CA and is venture backed with over 5000 customers including Amazon, Square, and Oscar Insurance.

We are a small but dynamic and passionate team based in San Francisco. We are looking to grow our team with talented and driven people who share our vision that APIs will eat up the world. We give our employees a lot of responsibility and the ability to help dictate our product roadmap. You will have fun at work while engaging in challenging projects with the best and brightest.

Perks:

  • Health benefits for you and your dependent(s)
  • Open vacation policy that’s actually put to use!
  • Commuter benefits
  • Wellness program
  • 401K
  • Free lunch, dinner, and snacks. (Our fridge is always stocked!)
  • Ground floor opportunity as an early member of the Lob team; you'll directly shape the direction of our company