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Senior Product Marketing Manager

Product & Design | San Francisco, CA


We’re looking for a Senior Product Marketing Manager to join the Product team at Lob. This is a strategic role that will lead go-to-market efforts, define product messaging, and accelerate the success of our marketing campaigns and sales teams. We are looking for a passionate technical storyteller to help our prospects and customers understand the value that Lob provides, and why it is such a uniquely powerful solution.

As an experienced product marker, you will bring a unique combination of technical knowledge and business savvy to understand our target segments, and help tell the Lob story to the world. You will craft compelling messaging and value propositions, develop world-class content, and help our sales teams win in the marketplace.

As a Senior Product Marketing Manager, you'll:

  • Craft marketing messages and value propositions for different use cases, personas, and product capabilities
  • Develop and execute comprehensive launch and go-to-market plans for new feature and product releases
  • Author and create marketing content including blog posts, sales presentations, eBooks, webinars, and brochures to support demand generation campaigns and sales execution
  • Monitor the competition, develop competitive positioning, and help sellers understand and articulate our differentiators
  • Enable the sales team with messaging and content that helps them overcome objections and close deals faster

For this role, we’re looking for:

  • 3-5 years of product marketing, product management, or sales engineering experience
  • Experience in the enterprise software industry - SaaS experience a plus
  • Demonstrated track record of effective B2B messaging development, and successful product launches
  • Exceptional writing and communication skills - you will be producing and presenting a lot of content
  • Solid technical skills - you don’t have to be an engineer, but you should be comfortable with web development methodologies, and APIs

About Lob

Lob was built by technical co-founders with a vision to make the world programmable. We offer two flagship APIs (print & mail and address verification) that enable companies to send postal mail as effortlessly as sending emails. Lob is venture-backed by the most reputable investors in tech, and we are rapidly growing our team to shape the future of our company and meet the demands of a quickly growing customer base and dynamic product offerings.

We give our employees a lot of responsibility and ownership of their work. You will have fun at work while engaging in challenging projects with the best and brightest.

Perks

  • Health benefits for you and your dependent(s)
  • Healthcare and Dependent Care Flexible Spending Accounts
  • Unlimited vacation policy
  • Commuter & Parking benefits (includes monthly stipend)
  • Wellness program (includes monthly stipend or free Barry’s Bootcamp classes!)
  • Paid parental leave
  • Free lunch, dinner, and snacks
  • 401K
  • Dog-friendly office
  • Ground floor opportunity as an early member of the Lob team; you’ll directly shape the direction of our company

Our Commitment to Diversity

Lob is an equal opportunity employer and values diversity of backgrounds and perspectives to cultivate an environment of understanding to have greater impact on our business and customers. We encourage under-represented groups to apply and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

 

Forbes 30 Under 30 - Enterprise Technology 2017
#61 on Y Combinator's Top Companies List 2018
#26 2018 Fastest-Growing Private Companies, The Business Journals