3 Creative Ways to Use Lob and TowerData

The benefits of direct mail marketing are clear. You’ve probably seen the stats about consumer behavior—77% of people sort through their physical mail as soon as they get it. Not to mention, almost all Americans check their mail every day. A high percentage... Continue Reading »

TowerData + Lob

One of the biggest challenges that direct mail administrators face is targeting. When you’re planning a campaign or outreach initiative at scale, how do you make sure that your messaging is reaching the right audience? This question is mission-critical to the success of almost... Continue Reading »