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2024 State of Direct Mail Marketing: Healthcare Edition

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Your organization is focused on your patients’ health, and we’re focused on the health of your direct mail. And direct mail in healthcare is very healthy and active. 91% of marketers agree it has the best response rates and 78% agree that direct mail delivers the best ROI of all marketing channels.

Download this one-pager from our 2024 State of Direct Mail to understand how to use this in-home marketing channel to reach patients.

Ready to see Lob in action? 

Our best-in-class automation, audience and analytics platform coupled with our expansive print delivery network enables you to execute direct mail campaigns at any frequency and scale, from one to millions.

Direct mail resources to power your success

The Modern Marketer’s Guide to Reactivating Customers with Direct Mail
eBook

The Modern Marketer’s Guide to Reactivating Customers with Direct Mail

This guide will share real-life winback strategies from marketers using intelligent direct mail to re-engage, reactivate customers, and increase revenue.

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The Modern Marketer’s Guide to Intelligent Direct Mail: Financial Services & Banking Edition
eBook

The Modern Marketer’s Guide to Intelligent Direct Mail: Financial Services & Banking Edition

Learn how intelligent direct mail by modernizing and optimizing your financial services direct mail practices to deliver stellar consumer experiences.

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eBook: Operational Mail Handbook
eBook

eBook: Operational Mail Handbook

Download Lob's Operational Mail Handbook eBook to learn how to automate, integrate, and optimize your direct mail operations in 3 easy to follow lessons.

Read eBook