Housecall Pro provides marketing tools for home service professionals (Pros) to reach their customers as part of its SaaS platform offering.
Housecall Pro uses 4x6 direct mail postcards as its primary direct mail format. Its data shows that this size postcard offers the best conversion per dollar spent, particularly for its niche in the home services industry. It's a pragmatic choice based on real-world results. The ability for their marketing to live in a more enduring way on kitchen countertops with the homeowner aware of their latent needs and the postcard prompting action helps to drive the ROI for the Pro.
The highly personalized postcards allow Pros to choose from pre-designed templates or upload designs. The back of the postcard provides space for customized text and calls-to-action, enabling Pros to tailor messages to each customer at a 1:1 level.
Read Housecall Pro's case study to learn more.
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
Imperfect Foods uses a direct mail postcard as part of a new customer acquisition campaign. The direct mail postcard uses a a QR code.
Sweater, the VC fund for everyone, uses direct mail postcards to drive investors to online reports and fund updates.
See how Ulta used direct mail in its marketing to win back and reactivate customers
