Delta Dental offers affordable plan options designed for AARP members, with coverage that AARP members can count on and affordable rates.
In this Best Direct Mail Campaign example, Dental Dental uses a direct mail postcard in its efforts to acquire new members for its program targeted for AARP members. Delta Dental includes a custom URL and phone number instead of a QR code to enable recipients to take action on the offer possibly based on the age demographic of its target audience.
Source: Comperemedia
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In this Best Direct Mail Campaign example, DSW sent direct mail postcards to VIP loyalty club members to celebrate their birthdays.
GEICO uses a custom envelope and a direct mail letter personalized with the recipient's university to capture attention along with a special offer.
In this Best Direct Mail Campaign example, Express engages customers with a clever "half-birthday" direct mail self-mailer.
